How we handle your data.

• Account basics — your email address (for sign-in and reminders) and your name.
• Profile and settings — your Bible translation, timezone (so reminders land at 7am for you, not 7am UTC), notification preferences, and similar settings you control.
• What you write inside the apps — and we want to be honest about what that means. Depending on which apps you use, this includes Weekly Sync and Annual Review entries, Daily 60 completions, Hard Conversations you've opened, journal entries, sermon notes, goals and check-ins, assessment answers, blessing letters, and reflections on your marriage, family, faith, and finances. This is deeply personal content. It belongs to you, and everything in this policy exists to protect it.
• Family details you enter — your anniversary, your partner pairing, and — in the family apps — your kids' first names and birth year/month, entered by you as the parent. Only what you choose to enter.
• Payment details — if you subscribe, billing is handled entirely by Stripe. Card numbers go straight to Stripe; we never see or store them. We keep only your subscription status.
• Usage analytics — which features get used, so we know what's working and what to fix.
• Error logs — when something breaks, a technical error report helps us fix it.

• No third-party advertising trackers.
• No selling your data. Not now, not later.
• No microphone, camera, or location access.
• No social-network integrations that read your friend graph.

• To run the service — storing your entries, syncing between you and your spouse, showing you your own history.
• To power AI features — some features (like coaching suggestions, sermon-note extraction, and assessment snapshots) send the relevant content to an AI model to generate a response for you. Details below under “Who processes your data.”
• To send transactional email — sign-in links, daily reminders you've turned on, and account confirmations. No marketing lists you didn't ask for.
• To improve the product — usage patterns and error reports tell us what to build and what to fix.

We don't use your content for advertising, we don't train models on it, and we don't read it out of curiosity.

Running the apps takes a small set of service providers. Here is the complete list of who touches user data and why:

• Supabase — our database and sign-in provider. Your data lives in a US-East data center.
• Stripe — processes payments. Stripe holds your card details; we never do.
• Anthropic — powers the AI features. When you use an AI feature, the relevant content is sent to Anthropic's API to generate the response. Under Anthropic's commercial terms, API content is not used to train their models by default.
• PostHog — product analytics (US cloud), so we can see which features get used.
• Sentry — error monitoring, so we find out when something breaks.
• Resend — sends your sign-in links and reminder emails.
• Vercel — hosts the web apps.
• Expo — delivers push notifications and app updates for the mobile apps.

That's the whole list. We never sell your personal data, and we never share it beyond these providers — not with advertisers, not with analytics resellers, not with data brokers. If the law ever requires us to disclose something, we'll disclose only what's required.

Some apps are built for two. Here is exactly how sharing works:

• Blind reveal — your responses in Weekly Sync and Annual Review are hidden from your spouse until you both complete your side. That's the whole point of the exercise, and the app enforces it.
• Private stays private — Friday Reflect entries are private to you forever. Your spouse never sees those.
• Shared means the feature says so — anything your spouse can see is visible because the feature is explicitly a shared one and you chose to use it. Journals and personal entries stay yours unless the feature clearly says it's shared.

We keep your data for as long as you have an account, so your history is there when you come back. If a free trial lapses, your data stays in place — subscribing later unlocks it again.

You can delete your account yourself, from inside any By The Way app, in your account settings. Deletion removes your account and your data. Two things worth knowing before you do:

• If you're the partner who created a shared couple space, deleting your account also deletes the shared couple data. Your spouse's own account and private entries survive.
• Deleting your account does not automatically cancel a paid subscription — cancel your plan first, then delete.

You can also change your account email yourself — we confirm the change with both your old and new address before anything switches. And if you'd rather a human handle deletion, write hello@bytheway.biz and we'll take care of it within seven days and confirm by email.

Your data is encrypted in transit, access is controlled so that each account can only reach its own data (and its spouse's shared data, where a feature is shared), and administrative access is limited to what's needed to run and fix the service. No system on the internet can promise perfect security, but we treat what you write here with the seriousness it deserves, and if we ever learn of a breach affecting your data, we'll tell you.

By The Way apps are for adults. Kids don't have accounts and can't sign up. The only children's information in the system is what a parent enters in the family apps — a first name and birth year/month — and the parent can remove it at any time (and re-add corrected details), or delete it entirely by deleting the account.

Whatever the law in your area says, here is what we honor for everyone:

• Access — your own data is visible to you inside the apps, and you can ask us for a copy of anything we hold.
• Correction — you can edit your profile, settings, and entries yourself; write us for anything you can't reach.
• Deletion — self-serve, inside every app, or by email.
• Export — email hello@bytheway.biz and we'll send you a copy of your data.

If we change how we handle your data — a new provider, new collection, new sharing behavior — we'll update this page and the date at the top. For material changes, we'll tell you directly (by email or inside the app) before they take effect. We won't quietly move the goalposts.

A reminder that belongs everywhere: By The Way apps offer education and practice tools — not professional, medical, legal, financial, or therapeutic advice. See the Terms for the full disclaimer, assumption of risk, and limitation of liability. In a crisis, contact a licensed professional — in the U.S., call or text 988 (Suicide & Crisis Lifeline) or call 1-800-799-7233 (National Domestic Violence Hotline).

Privacy questions, data requests, or anything else: hello@bytheway.biz. A real person reads it.